Keeping things moving with 3D virtual reality marketing

In 2017, at Dales & Peaks, we made the decision to vastly improve our marketing, adapting to an ever-evolving digital landscape, a landscape which is, in many ways, significantly changing consumer behaviour and, specifically to our sector, the way in which people buy and sell homes for the better.

Our modern, innovative marking techniques, which allow all of our sale properties to be viewed online via virtual reality 3D tours, is helping us to keep ahead of the curve, enabling our marketing function to keep moving with the times; giving our buyers the opportunity to keep viewing homes from the comfort of their own home at any time of the day.

Before this worldwide pandemic which has affected us all, our homes were getting viewed more – and getting sold faster – than our competition but now we are, as far as we know, the only agent that can keep going at a reasonable pace without, crucially, risking anyone’s health – employees or clients.

Our extensive 3D tours give our buyer a fully immersive experience. You can look round a home online at your leisure as if you were there, going from room to room and looking round each area of the property. We can even tag features so viewers know what brand of oven is in a property and we have sold properties this way, because they’re that clear.

Our 3D tours can be viewed on Rightmove, our website, or even via a remote link which allows us to talk you around the property remotely and answer any questions that you may have - as if we were there in person.

This technology, which we originally added into our sales package as a novelty over two years ago, has quickly become one of the most important and effective tools we use here at Dales & Peaks.

The tours can be accessed at any time of the day, from anywhere in the world and, because we use these on every home we sell, they’re unbelievably good value.

MEET OUR AMAZING TEAM

Tom Currey - Sales Director tomcurrey@dalesandpeaks.co.uk Tom joined Dales & Peaks as a partner in 2016 and now heads up the company’s exciting growth plan and industry leading marketing, as well as overseeing all the residential sales valuations. Since Tom joined Dales & Peaks he has headed up the complete overhaul of the company image, reinventing Dales & Peaks as one of the most modern agents in the region, grown the sales team and been at the forefront of the growth including the acquisition of a rival firm and opening of new sites.

Sarah Currey - Managing Director sarah@dalesandpeaks.co.uk Sarah set up Dales & Peaks in 2006 with her husband John. Over the years Sarah has become well respected for her expertise in the industry and customer service. Initially starting off with a couple of properties but many of Sarah’s property development customers from her vast banking background became clients of Dales & Peaks which helped to grow the business into what is today.

John Currey - Director john@dalesandpeaks.co.uk John has been in the property business since 2006. He is our Energy Performance Assessor and undertakes all of our floorplans. He also oversees our maintenance department for lettings which helps keep everything running smoothly on that side.

Demi Macluskey - Lettings Manager demi@ dalesandpeaks.co.uk Demi joined Dales & Peaks in 2019 and has rapidly learnt the ins and outs of our incredibly busy lettings division, overseeing one of the region’s largest lettings portfolios and a growing team across Chesterfield and Matlock.

Amy Rees - Matlock Branch Manager amy@ dalesandpeaks.co.uk Amy joined Dales & Peaks in 2019 as we were acquiring rival firm TPS and played a key role in the development of customer service, Amy now oversees our Matlock branch which covers both sales and lettings.

Debbie Seymour - Sales Negotiator debbie@ dalesandpeaks.co.uk Debbie has a keen passion for property and experience both in the industry and property development herself, so plays a key role in our sales team. Debbie has been with Dales & Peaks since 2010 and now oversees viewings and sales progressions in Matlock.

Great British Life: Wyecroft, BakewellWyecroft, Bakewell (Image: Archant)

George Hadfield - Financial Director george@ dalesandpeaks.co.uk George knows Dales & Peaks inside out, having worked in the business since school starting as an accounts apprentice, George now heads up the accounts department and plays an incredibly key role as Dales & Peaks grows.

Isla Smith - Sales Manager isla@ dalesandpeaks.co.uk Isla joined Dales & Peaks in 2018 and has played a key role in developing our residential sales division to what it is today. Since starting Isla has assisted in growing the sales team, oversees sales staff development and training as well as overseeing the entire sales operation for both our Chesterfield and Matlock branches.

Dawn Hart - Property Manager dawn@ dalesandpeaks.co.uk Dawn’s day to day job is managing the tenancies and making sure our landlords receive a level of service second-tonone once the tenants have moved into their properties. Dawn has been in the property industry for over 20 years and joined us in 2017 with a wealth of knowledge and experience.

Bethany Anderson - Applicant Manager bethany@ dalesandpeaks.co.uk Bethany oversees tenant applications in our busy lettings department and is the first point of contact for tenants wanting to arrange viewings or reserve a rental property. Bethany has been with Dales & Peaks since 2019.

Emily Morgan - Sales Negotiator emilym@ dalesandpeaks.co.uk Emily joined Dales & Peaks in 2019 during the growth of our busy sales team as a trainee negotiator, since joining Emily has played a key role in ensuring our buyers and sellers receive fantastic service throughout the process of their sale.

Yasmin Renshaw - Sales Negotiator yasmin@ dalesandpeaks.co.uk Yasmin joined Dales & Peaks in 2020 to become part of our growing sales team, with a background in customer service and a passion for property, Yasmin’s role is to work alongside both our buyers and sellers to ensure they receive the best level of service throughout their sale process.

Ryan Armstrong - Accounts Apprentice accounts@ dalesandpeaks.co.uk Joining Dales & Peaks straight from collage, Ryan works alongside George, our Financial Director, to manage our busy accounts department.

Great British Life: Northleigh, Darley DaleNorthleigh, Darley Dale (Image: Archant)

STRETTON COTTAGE, HIGHSTAIRS LANE, STRETTON £750,000

A simply outstanding, stone built 5 bedroom, 5 bathroom countryside home, occupying private grounds with electric gates. Stretton Cottage has been painstakingly renovated by its current owners to offer in excess of 3500 sq. ft of beautifully appointed & flexible living accommodation, effortlessly blending contemporary design with period features. This charming home, nestled within private gated grounds is as practical as it is beautiful, with its light and flowing living accommodation, stunning interior design and idyllic location paired with modern touches such as underfloor heating and surround sound speaker systems, Stretton Cottage is a truly special countryside home.

THE LIVING ROOM : A beautiful, flowing and open plan, dual aspect lounge diner, with large picture windows allowing in tonnes of natural light, exposed beams and solid oak flooring across this vast but cosy space. The perfect space for socialising, the perfect space for winding down.

THE DESIGN: The features throughout Stretton Cottage have been carefully styled to suit the property, while the layout has been designed to offer the maximum practically throughout the home, with large bedrooms, 5 bathrooms and two reception rooms.

THE MASTER SUITE: With its dressing room and simply outstanding en-suite bathroom with free-standing bath, his and hers sink and beautiful walk-in rain shower, this grand master suite ads some serious wow-factor to this incredible countryside home.

THE KITCHEN: A bespoke island kitchen with solid granite work surfaces and ample food preparation space, designed to be both practical and social with a double fridge freezer, double sink and beautiful floor to ceiling picture window.

THE BEDROOMS : With three en-suite bedrooms and two further double bedrooms, from quaint cottage rooms with exposed beams to the stylish grand master, each bedroom in Stretton Cottage has its own unique style.

Great British Life: Pratt HallPratt Hall (Image: Archant)

WYECLOSE, GRANBY CROFT, BAKEWELL

£475,000 - £490,000

A stunning Edwardian townhouse in the heart of Bakewell.

• Beautiful Edwardian semi-detached • Town centre location

• Open-plan living / dining kitchen

• En-suite master bedroom

• 1,598 sqft 4 bed, 2 bath

Great British Life: Greenaway LaneGreenaway Lane (Image: Archant)

NORTHLEIGH, DALE ROAD NORTH, DARLEY DALE

£375,000 - £390,000

A beautifully renovated period property in the heart of the Peaks.

• Completely renovated Edwardian detached

• Generous plot with gated grounds • En-suite master bedroom

• Period charm throughout

• 1,136sqft 3 bed, 2 bath

Great British Life: Chatsworth RoadChatsworth Road (Image: Archant)

Pratt Hall, Cutthorpe

1.5 acres of grounds and paddock

Dave Stone design island kitchen

Master with en-suite & dressing room

Garage and outbuildings

3,346 sqft 4 bed, 3 bath

£880,000

Great British Life: Halesworth CloseHalesworth Close (Image: Archant)

Greenaway Lane, Hackney

Amazing countryside views

Open plan dining / living kitchen

Separate utility room

Generous gardens

1,670 sqft 3 bed, 2 bath

£500,000 - £525,000

Great British Life: Medlock RoadMedlock Road (Image: Archant)

Chatsworth Road, Brookside

Stunning interior design

Sky lantern orangery

Loft extension guest suite

Highly desirable location

2060 sqft 4 bed, 1 bath

£665,000

Great British Life: St Crispin CourtSt Crispin Court (Image: Archant)

Halesworth Close, Walton

Substantial detached family home

Highly desirable location

2 reception rooms

Stylish interior decor

2,260 sqft 5 bed, 2 bath

£525,000

Great British Life: Manor RoadManor Road (Image: Archant)

Medlock Road, Walton

Recently renovated to high standard

En suite master bedroom

Detached double garage

Generous private plot

1,412 sqft 4 bed, 2 bath

£450,000 - £465,000

Great British Life: Deerlands RoadDeerlands Road (Image: Archant)

St Crispin Court, Ashgate

Within a private development

Stunning interior design

Stylish island kitchen

Close to town centre

2,095 sqft 5 bed, 3 bath

£495,000

Great British Life: Hallgate LaneHallgate Lane (Image: Archant)

Manor Road, Brimington

Stunning family home

Superb island dining kitchen

Private rear garden

Master with en-suite & dressing room

1,870 sqft 4 bed, 3 bath

£350,000

Deerlands Road, Wingerworth

Stylish interior design

Desirable village location

Private grounds

Detached single garage

1,328 sqft 4 bed, 2 bath

£360,000 - £370,000

Hallgate Lane, Pilsley

Modern family home

Stylish interior design

En-suite master bedroom

Ample off road parking

1,090 sqft 3 bed, 2 bath

£220,000 - £230,000

A CLEAR VISION... ...TO AN EXTENSIVE AUDIENCE

Presentation is everything when selling your home and a buyer’s attention span is shorter than ever.

We showcase your home in the most beautiful way.

From eye-catching photography and 3D tours to concise information, designed to give the buyer a clear vision.

Fully immersive 3D tours

Professional photography

Concise information

Aerial photography

Via our website

Click here to view more properties

Via social media

Instagram: @dalesandpeaks

Facebook @dalesandpeaksestateagents

CHESTERFIELD OFFICE : Unit 2, Old Brick Works Lane, S41 7JD 01246 567540

MATLOCK OFFICE : 2 Dale Road, Matlock DE4 3LT 01629 700246

info@dalesandpeaks.co.uk www.dalesandpeaks.co.uk