Peering into the world of Digital Marketing

Penyards Country Properties Peer into the world of Digital Marketing and how we believe strong brands are multi-platform and embrace social, local and mobile technologies

Penyards Country Properties Peer into the world of Digital Marketing and how we believe strong brands are multi-platform and embrace social, local and mobile technologies

Websites, iPhones, Internet TV, Facebook, Twitter, QR Codes, Google +….. Endless lists of media options are available to property sellers, how can you be sure your property is benefitting from what is now the hottest topic in the sale of prestigious properties.

Each day we find ourselves zigzagging through the world of online and offline. We are checking our smartphones for train times, ordering our weekly shopping online, reading hard copy magazines, Googling celebrities and flicking through national newspapers.

However, the real news is that online and mobile communications is moving faster than any other market on earth making it a critical activity for any business intending to move forward and provide great customer satisfaction. Figures from Facebook, the friendly social networking site and the second most used website worldwide show that there will be over 1 Billion users worldwide before the end of 2012. YouTube the video sharing website, now ranks as the third largest website world wide. Exposure to these audiences is vital and that is why Penyards are not just peering into the digital market we are poised to make it a key component of our 2013 sales and market strategy.

We recognize that this media is excellent for the high level presentation of country homes, rural retreats and costal villas so we have maped out for 2013 a strategic campaign which will include social, mobile and local technologies , significantly positioning our online brand. With social media we will be part of relevant communities opening up continuous dialogue, building relationships and inspiring confidence, online we will offer easy accessibility, quality, direction and feedback to our customers and our mobile communications will be targeted and pertinent.

All in all we are embracing all the buzz words surrounding digital marketing like blogging, bounce rates and brand jacking and are delighted to find ourselves on the edge of the most exciting time for both businesses and customers where the entire mobile space and online audience is set to explode

For more information on the Penyards County Property Marketing Strategy for 2013 please contact

Kimberley Elliott

Marketing Director