Beachheart Swimwear - capturing the essence of holidays
- Credit: Archant
Looking fabulous on the beach or by the pool this summer has just got a lot easier thanks to new luxury swimwear company, Beachheart.
Beachheart Swimwear was founded and is run by sisters Anna & Heather Clough. Their aim is to create swimwear that makes women look and feel amazing so they can relax and concentrate on enjoying their holiday.
Their brand captures the essence of holidays; the feeling of being free from daily responsibilities and enjoying the sunshine.
Having grown up in the Lake District the duo are shameless holiday addicts and recognise the British obsession with getting the next sunshine fix. The pair are both still based in the North West, with Anna living in Lancashire and Heather on the outskirts of the Lake District. Anna’s background is in modelling and marketing whilst Heather’s is in finance and banking. By joining forces, the sisters have brought together the perfect components to create a successful brand.
Beachheart designs focus on classic feminine silhouettes, nothing overcomplicated, frumpy or fake. They create supportive and tailored styles in luxurious colours that make women stand out for all the right reasons. The brand understands that women want swimwear that not only makes them feel confident but, that holds up to the rigours of salt, sand and all the challenges of a day at the beach.
The company currently have two collections under their belt and are now working on the third. The ‘Lazy Afternoon’ collection oozes sophisticated glamour: created using luxurious classical tones - taupe, burgundy and black - these pieces are ideal for Beach Clubs and for hot afternoons sipping cocktails in the shade. The ‘Sun Kissed’ collection is more playful and the fabric designs are totally unique: photographs of vibrant floral images were taken from gardens around the Lake District, these images were then turned into beautiful printed fabric, which ensures that the designs are exclusive to each wearer.
Romance was most definitley in the air when these collections were being created and it’s no wonder that both include designs that are perfect for honeymoons - from a pure white plunge two-piece, to romantic pastel pink bikinis or a dramatic burgundy one-piece - as both Anna and Heather are currently planning their weddings. Anna is due to wed this year and will be honeymooning in the Maldives and Dubai. A perfect opportunity to show off their fabulous designs! Heather has set a date for 2015, meaning their own work is already destined for far flung beaches.
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The swimwear is available to buy online from the Beachheart website or you can find it at Didi’s Boutique in Altrincham, Ayla Rose in Alderley Edge and online boutique Violet’s Knickers.
Photography: Bruce Smith
Hair & Makeup: Lucy McKeown
Model: Maddie Morgan