Brighter Businesses - Cocaranti, Knutsford

One of the county's newest boutiques gives an insight into their plans for the future

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Describe your company and what it does: We are a boutique specialising in premium denim and casual wear for women. Our aim is to provide distinctive, quality brands with unrivalled customer service and personal styling advice.

What are your business hopes in 2013? Our boutique opened in October 2012 so we are hoping that 2013 is going to be a big year for us as we establish ourselves within Knutsford and Cheshire as the place to go to for denim and casuals.

What plans do you have to develop your business in 2013? From Spring 2013, we have new brands coming on board. This will add further depth to our existing collection and we will continue to add to this as the year progresses. In addition we are in the process launching our e-boutique in late 2012.

What sets your business apart from your competitors? Distinctive brands, luxurious fit and feel, and our personalised styling service. The brand mix sets us apart as it is a seriously chic blend of fashion forward trends and timeless classics. As well as this, our denim advice, customer service and personal styling which we will extend to our e-boutique will be a key differentiator.

Who are your customers? At Cocaranti we simply love beautiful denim and casual clothing and our customers are all women who share this passion. Whether browsing and discovering the brands, investing in a special purchase or wanting some advice on fit and feel, everyone is welcome.

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How do you see 2013 developing? An even more exciting and flourishing Knutsford, building momentum from Spring onwards.

What is your business mantra? Be distinctive, promise perfection, share the passion.

What is best about doing business in this region? Knutsford has a fantastic choice of places to meet, shop, eat and drink which helps make it such an attractive place to visit. We’ve been really encouraged by the support and feedback we have received from customers and neighbouring businesses who say we are a very exciting and welcome addition!

Can you tell us of any exciting innovations that have worked well? We’ll keep you posted in 2013.

3 tips for successBe determined, listen to all advice that is on offer

All ideas are valid and should be encouraged and explored

Be wise as to where to focus your energies and accept that you can’t do everything so seek support

Contact details: Cotton Shop Yard, 71 King Street, Knutsford, Cheshire, WA16 6DX,, 01565 651269,

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