BRITISH DESIGNERS BOUTIQUE - Catwalk fashion in the heart of Bath
From Bicester to Bath; hot on the heels of the highly successful 'British Designers Collective' concept in Bicester Village comes a follow-on initiative at Milsom Place in the World Heritage City of Bath.
From Bicester to Bath; hot on the heels of the highly successful ‘British Designers Collective’ concept in Bicester Village comes a follow-on initiative at Milsom Place in the World Heritage City of Bath. The ‘British Designers Boutique’ will showcase the very best in British fashion direct from the catwalk.
Bath, and Milsom Quarter in particular, has long been established as a fashion shopping destination with its diverse mix of independent boutiques alongside high street favourites; and this year Bath’s Milsom Street won the title of ‘UK’s Best Fashion Street’ in the Google Street Awards. The ‘Fashion Museum’ and the growing success of Bath Spa University’s fashion department add further weight to the city’s style credentials.
JoJo Iles manager & PR of the concept boutique comments: “We’ve had our eye on Bath for sometime and we feel that the British Designers Boutique will bring a unique offer to its door. Not only will we house key designers from the catwalks of London Fashion Week but we aim to provide space and support for up and coming talent.”
Development manager Vanessa Isaia adds: “The British Designers Boutique will enable people to buy designer pieces that are normally only found in London. The boutique will stock designers such as Emma Cook, Jean Pierre Braganza & Julien MacDonald and will offer fantastic reductions on limited samples and pieces from previous seasons. We are naturally very excited about this new project and look forward to working with the designers as well as the Universities and local talent in and around Bath.”
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The recently completed Milsom Place estate uses an innovative blend of old and new architecture to link Bath’s most established fashion streets and is already home to mainstream names such as Hobbs, Ted Baker, Cath Kidston and Phase Eight. Ken Elliott, Director at Milsom Place Ltd, comments: “We are thrilled to provide a home for British Designers Boutique here, we are always looking for concepts that will continue to enhance the vibrant mix of both established and new fashion brands we have here and BDB will fit in extremely well.”
The British Designers Boutique will initially launch as a pop-up concept and is due to open at 14/15 Milsom Place, Bath on the 1st September 2010.