Whether you plan to shop in person or choose your gifts online this year, you may wish to bring a little sparkle to the festive season with the perfect piece of jewellery.

Great British Life: Drakes Jewellers have a new collection of Swarovski glam key rings available for Christmas. Picture: Drakes JewellersDrakes Jewellers have a new collection of Swarovski glam key rings available for Christmas. Picture: Drakes Jewellers (Image: Archant)

Natasha Manning, manager of family jewellers Drakes which is currently celebrating its 70th anniversary, says it is important to spend time carefully considering each exquisite item.

The jewellery shop is located in Plymouth’s Drake Circus and encompasses a Branded Boutique and a Diamond and Bridal Lounge.

Here is her advice on how to choose the perfect present for a loved one or friend:

Great British Life: 'You really cannot go wrong with a matching necklace and earring set.' Picture: Drakes Jewellers'You really cannot go wrong with a matching necklace and earring set.' Picture: Drakes Jewellers (Image: Archant)

Q: How do you choose the perfect piece of jewellery for a loved one or friend?

Think about what jewellery they normally wear and ask yourself some questions: Is their favourite metal colour yellow, rose or white? Are they a fan of simple designs or something more eye catching? Friendly staff are on hand to help you decide or you can browse our recently launched online collection. And if you still can’t decide, we’d recommend a gift card: our own Drakes gift card has no expiry date.

Great British Life: Swarovski annual edition Christmas ornament. Picture: Drakes JewellersSwarovski annual edition Christmas ornament. Picture: Drakes Jewellers (Image: Archant)

Q: What do you expect to be especially popular this Christmas?

Engagement rings are always popular. There is just something so magical about a proposal around Christmas and New Year! Swarovski’s stunning crystal seems to go quickly, especially the festive stars as they look amazing on the Christmas tree.

Q: What Christmas gifts would you suggest for a man and a woman?

For the men, a striking new watch or a new set of cufflinks. Our Hugo Boss watches in particular are popular around Christmas. The ultimate Christmas gift for a woman would be a stunning tennis bracelet or perhaps a sentimental pendant.

Q: Do you have any special stocking filler ideas?

Swarovski pens are ideal as they always go down so well. New in for Christmas too we will have a small collection of Swarovski glam key rings.

One of our Drakes Care Kits could also make a great stocking filler or if you wanted something more luxurious, jewellery boxes are perfect; our small Drakes branded travel jewellery box make a beautiful gift.

For the men, cufflinks could be a good choice.

Q: What other jewellery trends are you seeing in 2020?

Our Desire by Drakes collection remains a popular choice. All the diamonds in this collection are graded D, the highest colour grade possible.

Another customer favourite is Nomination – and their composable bracelet collection makes a beautiful Christmas gift. You can choose to buy a bracelet with a charm or, if they already own a beautiful bracelet, choose a charm or two for them.

For more information visit www.drakesjewellers.co.uk, call 01752 227775 or email customerservice@drakesgroup.co.uk.