With two gorgeous shops in Cleethorpes and Lincoln and now a sparkling new boutique in Beverley, Daniella Draper is the young jeweller on everybody’s lips. And with a host of celebrity fans including Kate Moss, Chloë Grace Moretz and Ellie Bamber, it seems the world might just be next on the agenda.
Her gleaming bespoke jewellery is nostalgic, romantic, personal and enduring- and her signature bangles are the ultimate in cool. It’s the kind of jewellery you want to find under your tree this Christmas. But just who is Daniella Draper and what inspires her work?
How it all began...
Graduating from London’s famous Central St Martin’s College in Jewellery Design in 2009, Daniella moved back home to Lincolnshire to start her business. She teamed up with her mum Della Draper, whose 25 years in the fashion industry meant it wasn’t long before their tiny Cleethorpes workshop became a busy boutique and studio. The original Daniella Draper shop at Sea View Street in Cleethorpes is still a treasured boutique, but there are now three in total. Her Lincoln store followed soon after and last summer the third was opened in Beverley. Each is a warm and inviting space, characterised by a large crystal emanating a specific energy, beautiful fresh flowers and friendly staff. Ultimately, it’s distinctive white walls that provide a blank canvas in which to showcase the gleaming gemstone-bedecked silver and gold jewellery in beautiful antique cabinets.
From London to Yorkshire
Daniella’s unique personal warmth and charm is abundant in her jewellery. She is inspired by beautiful objects, gemstones, people and places; the spiritual. And her youthful, happy-go lucky soul shines through in her work. A lover of a beautiful quote, Daniella uses words to personalise her jewellery, and hopes it takes on new meaning when worn to become as unique as the individual wearing it. It works in layers, with gold and silver working in total harmony to create an eclectic feel that’s true to the brand. Daniella’s work speaks for itself and the eye-catching beauty of her pieces has led to appearances in Vogue, Elle, Dazed and Confused and the fashion pages of countless weekend newspaper magazines.
Jewellery to treasure every day and always
Daniella’s classic, signature piece is a gorgeous bangle that can be tailored with quotes, dreams, charms and gemstones. An enduring bracelet that can be worn day and night, it was a Daniella Draper bangle that caught the eye of Kate Moss back in 2009, when she wore Daniella’s bangles in a shoot for V Magazine and was then spotted wearing them out in Paris with Jamie Hince. This is the kind of jewellery that makes the perfect gift for someone you love. Personal and timeless. Prices vary and range from affordable to luxury, with earrings, bracelets and necklaces designed to enhance and complement the beauty of women at every stage of their life. Her ranges include the Cinderella range - inspired by a priceless haul of vintage Russian emeralds found in an old safe, and the Inspire range - in which celebrities, explorers, actors and artists inspire a classic bangle with their own unique quote, which becomes part of the collection.
Daniella’s exclusive jewellery is available both online for UK and worldwide delivery, and in one of her three Lincolnshire and Yorkshire boutiques in Lincoln, Beverley and Cleethorpes. She can create bespoke pieces on an individual basis by appointment at both the Lincoln and Beverley boutiques and at Beverley there’s a luxurious suite on the first floor where you can meet with Daniella over champagne or coffee and discuss your wishes.
Pop in to one of her boutiques today or call 01472 351 341 for an appointment. For more information head over to the Daniella Draper website, or connect via Facebook or Twitter.
