Donna Ida Thornton’s 5 denim styling tips - which body type are you?

Donna Ida to launch exclusive pop-up shop at Cheshire Oaks on 5 October

Donna Ida to launch exclusive pop-up shop at Cheshire Oaks on 5 October - Credit: Archant

Denim expert launches pop-up shop at Cheshire Oaks

Which body type are you?

Which body type are you? - Credit: Archant

Donna Ida Thornton’s 5 denim styling tips

Pear Shape

Accentuate your small waist and gorgeous wider hips by highlighting your greatest assets and even out your proportions. Opt for high-waisted denim styles which will cinch you in and draw the eye towards your middle. You can also try a bootcut or wide leg style, which will skim over your hips, balancing out your body proportions with the kick at the bottom of the leg.

Curvy Shape

If you’re curvy like Scarlett Johannsen or Christina Hendricks, try to stick to styles that flatter your natural shape rather than detract from it with plenty of structure and a little bit of give. Stick to a heavy weighted denim with a minimal amount of stretch; a lighter weight with too much give will not provide the structure that you need.

Apple Shape

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Apple shaped girls will have the legs to carry off slim jeans, but might need to disguise their more problematic areas. Try a stretchy straight leg style, with a mid or low rise waist. Your bottom may be a little flat, so give it shape with a pair of jeans with plenty of back pocket detail.

Boyish Shape

Boyish shapes tend to have slim silhouettes and can usually wear most styles of jean. You can get away with detailing such as zips and hardware; adding detail to the seat, like back pockets, is particularly good for you as it will add shape to your bottom.

Petite or Long Legged Tips

Petite figures generally have beautiful proportions, just in a smaller package! High rise styles will elongate your legs and cinch-in your waist to show off your perfect proportions. If you’re long-legged, stick to mid and low rise styles, in a longer length.

Donna Ida Thornton is a self-confessed denim addict who, after experiencing frustrating denim shopping experiences, set up her own boutique to help women find jeans that make them look, and feel great, every day of the week. Thornton has become a darling of the fashion press and has become the key influencer in the denim industry. McArthurGlen’s ‘The Art of Denim’ campaign plays tribute to the iconic fashion staple that transcends seasons and decades– a key foundation in the modern wardrobe, making it a great fit for the DONNA IDA philosophy.

From 5-20 October, alongside the DONNA IDA pop-up, the centre will launch a creative schedule of denim activity. Highlights include a ‘share zone’ which will screen live feeds of street-style shots uploaded by shoppers on instagram using the #ArtOfDenim, an exclusive free denim tote bag which shoppers will be able to customise with their own personal designs, and a bespoke monogramming and embroidery service.

Throughout the campaign, McArthurGlen Cheshire Oaks will offer shoppers further savings on renowned denim labels, including Guess, Calvin Klein Jeans, Diesel, and Levi’s, who are celebrating their 150 year brand anniversary this year. Brands including All Saints, Armani, Joseph and Ted Baker will also be participating in exclusive promotions, enabling shoppers to style their complete denim look.

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