Ethical fashion label Beaumont Organic has celebrity fans including Sophie Dahl and The Saturdays. Its founder, Hannah Beaumont from Bramhall, has also established the Beaumont Organic Foundation.
Ethical fashion label Beaumont Organic has celebrity fans including Sophie Dahl and The Saturdays. Its founder, Hannah Beaumont from Bramhall, has also established the Beaumont Organic Foundation to support children at a Fijian school. Here the 28-year-old reveals her fashion loves and loathes
What do you wear to work?I’m lucky that working in fashion means I can dress casual but chic. Beaumont Organic is perfect for this. I’m either working from my office at home or visiting stockists and factories so I wear smart well-cut jeans. A classic white Peter Pan collar shirt always looks good underneath a smart knitted cardigan or black blazer. They are pieces guaranteed to sharpen my look.
What do you like to wear for a big night out?A touch of embellishment and sparkle! My favourite outfit is my vintage sequin top which never dates, worn with loose fit leather trousers or a maxi skirt.
Tell us your biggest fashion mistakeIt would have to be a hideous coral bridesmaid dress. It had huge puff sleeves and a really heavy fringe. I was only 1back 3 at the time but I can’t even look at the photos.
Tell us who your favourite designer is:It would have to be Miu Miu and Marni for their daring patterns, strong colours and silky summer dresses. I love the pyjama dressing trend.
Who’s been the biggest influence to your personal style?My very elegant grandmother. Her style is classic. She wears dresses paired with statement jewels.
What is your favourite high street shop?Cos and Zara are my favourites. I love the simplicity in their collections and their precise attention to the tailoring and the smallest details.
Most recent purchase you are thrilled with?My new Marni at H&M matching print skirt and top. I can’t wait to wear the outfit.
What perfume do you wear?YSL Cinema. It is elegant, glamorous and warm – the perfect combination.
Which hair and beauty products are in your bathroom?Christian Dior’s rehydration cream - needed after my long and frequent travels. Also, L’Oreal hair spray which adds instant volume and GHD heat protection spray which keeps my locks protected from straighteners and hairdryers.
Which beauty product would you be lost without?Mascara. I love my YSL volume mascara.
Are you a gym body?I love running and swimming so I do one or the other every other day. I also walk my dog for at least half an hour before work every morning.
Who is the most stylish man or woman of the last 100 years?It has to be Audrey Hepburn. You can never go wrong with ballet shoes, a crisp white shirt and a black sweater and straight trousers.
What’s your favourite local restaurant?The Rose Garden in West Didsbury. You can mostly guarantee that whenever you visit, the owner, whether front of house or cooking, will be there. They are small, so even if you’re a not a regular you get to know the staff and they get to know you. That’s what makes this place special.
The print version of this article appeared in the June 2012 issue of Cheshire Life
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