British Designer Holly Fulton and singer songwriter Delilah launched the UK's first-ever Designer Outlet Fashion Month at McArthurGlen's Cheshire Oaks

British Designer Holly Fulton and singer songwriter Delilah launched the UK’s first-ever Designer Outlet Fashion Month at McArthurGlen’s Cheshire Oaks www.mcarthurglen/dofm, where over 100 shoppers queued to pick up their limited edition tote bag, exclusively designed by Holly Fulton.

Running throughout September in all seven UK McArthurGlen centres, Designer Outlet Fashion Month will celebrate the thrill of seeking out designer labels for less.

The campaign is being championed by model and Cultural Ambassador for the British Fashion Council, Laura Bailey; acclaimed singer songwriter Delilah; and top style blogger Sandra from 5inchandup www.5inchandupblogspot.com

Amy Pemberton from Chester scooped the first exclusive Designer Outlet Fashion Month tote bag from Designer Holly Fulton as hundreds of shoppers queued to meet Holly and campaign ambassador Delilah, singer songwriter star of the moment.

Photography by Adrian Brooks at Image Wise