On January 19 2015, otherwise known as ‘Blue Monday’, (the most depressing day of the year) the UK’s largest gym chain Fitness First will join forces with the UK’s best loved Olympian and fitness enthusiast, Victoria Pendleton and Team GB gymnast Max Whitlock to turn the day red and get the Great British public motivated for a fit and healthy 2015!
Helping Brits to beat the post-Christmas blues, holiday debt and lack of sunshine with endorphin boosting one to one fitness activities, Fitness First will open gym doors across the UK for free visits, welcoming members of the public to experience ‘Fitness Reconfigured’, a campaign providing new insights into fun and dynamic workouts with a difference. Back to back complimentary gym floor classes will run throughout the day and expertly trained staff will be on hand in the brands newly ‘reconfigured’ gym spaces to answer fitness questions to help Brits see and understand the gym in a new and motivational way.
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