Jargon drives away Hertfordshire car buyers
'Careful lady owner' is just one of the phrases likely to put off potential used car buyers
'CAREFUL lady owner' is just one of the phrases likely to put off potential used car buyers, according to a study by classified ads website Craigslist. Their research claims that men find 'careful lady owners' almost twice as big a sales turn-off as do women, for whom the most off-putting element of used-car ads are abbreviations like 'PAS' and 'ABS' (Power-Assisted Steering and Anti-Lock Braking System), which they may not understand. Both sexes are also put off by such Arthur Dayley-isms as 'fully loaded' and 'lovely runner'. 'No time-wasters' and 'First to see will buy' are the two other used car ad chestnuts to make the six top turn-offs. Other car ad clich�s that risked doing more harm than good included 'Genuine Reason for Sale', and 'Priced To Sell'.