Purple's the New Pink

The autumn/winter collections this year are showing a plethora of plum, an abundance of aubergine, a menagerie of mauve �€“ whatever you want to call it, purple means business this season, even for hair

Here at WEL we’ll use any excuse to join the crusade! So why not show your support for breast cancer awareness and use purple in its deepest, richest, jewel-like gloss to add some va-va-voom to your locks?

Katy Perry, Selena Gomez, and Vanessa Hugdens are rocking their purple locks as they transform their usual sultry brunette tresses into this season’s must-have colour. Even local girl Jessie J has jumped on the bandwagon with a vibrant shade that is far from subtle bringing that signature bob right up-to-date.

If you don’t want to go the whole hog, or an overall colour is too much of a contrast to your usual blonde, how about adding a subtle smatter of soft purple or pink streaks (fake ‘clip-ins’ are just fine) or dip-dying the ends a la Lady Gaga?

Taking the plunge now means you’ll get used to the new colour as we start to approach the party season which, as we’re sure you’ll agree, seems to get earlier every year. Early autumn fashion is full of soft pinks in luxurious fabrics and rich purples that add an air of decadence so you’ll have no worries about an outfit/hair clash! Take it into December as we are bombarded with sequins and sparkle and you can be sure these shades will still be there, albeit taken up a notch to meet the demands of the most hardened party animal.

Of course in West Essex we are very fortunate with our fashion options, with so many fabulous boutiques to choose from. We put our faith in those that know best from Danielle at Buckhurst Hill’s Believe in to Emma at Loughton’s I am so fly… Audrey at Chingford’s Glam to Loughton’s lingerie lovelies at Strip. We rely on them for sneak previews to new designs and to tell us what looks right and, more importantly, what doesn’t.

So it is the same with hair. You would never dream (we hope) of making a dramatic fashion statement without a little professional advice so don’t be tempted to pick up an off-the-shelf purple tint and to hell with the consequences. We predict tears and tantrums!

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Play by the rules

First rule of colour change: Consult the experts – and they don’t come much better than Danielle Deane, of Zoology, Wanstead. Danielle joined the Zoology team last September and has already earned the ‘colour queen’ crown for the group. Her expertise comes from Sydney’s renowned Valonze salon (a popular celebrity haunt) along with high-end fashion shoots and television work in her native Australia.

Danielle is not a crazy colourist intent on pushing any boundaries; her success is born of keeping the look subtle …no tiger stripes here, unless you really want them. Instead she opts for more natural tones fitting to the individual complexion that warm the skin tone and match your personality. Much of her technical skill comes with getting to know her customers so if you are truly not a plum princess, she will tell you from the outset.

Always beginning with a full consultation that includes images to give an indication of your new look before taking the plunge; you have little to fear, even with something a bit more out of the ordinary. The colour is then locked in (making it seven times more resistant) with a salon treatment shot along with the advice to wait at least 48 hours before washing to allow the colour to settle.

But perhaps the best piece of advice Danielle has to offer is: Don’t change your colour (pink, purple or otherwise) and cut just after a relationship breakdown – it is a sure-fire way to wake up with even more regrets.

The bold and the beautiful

So far we’ve approached the whole pink/purple thing with an air of caution that is probably more fitting for most of us. However, that is not to say you can’t indulge in a little candy-floss pink if the mood takes you.

Katy Perry made the seasonal transition from a bright summer pink to warm plum but you may want to prolong your summer and be a Barbie girl for a while longer. Granted it takes oodles of confidence and a lot of personality to pull it off, but if you’ve got it, girls, flaunt it! Think Nicki Minaj in a cascade of curls, or the original lady herself, Pink, who takes the bubble-gum crop to a whole new dimension. At least you can safely say you’ll turn heads!

Skin deep

You’ve ticked the box for fabulous hair but what about keeping your make-up in sync? Angie Vassallo, of Loughton’s Lemon Tree, shares her top tips on how to use pink to its best advantage

• If your skin tone is a little sallow, foundation with an underlying pink will give it some life. Don’t hazard a guess, come in and see us for a free colour match

• Pink shades of blush look fabulous on the apples of the cheeks, ‘Fruit Cocktail’ is one of our best sellers and suits those with medium toned or dark skin best

• For fair or porcelain-white skin, go for more peachy-pink tones to add warmth

• Brown-eyed girls can easily take advantage of plums and purples on their eyelids and even in mascara, the look is amazing

• If you’re going for dark, smoky eyes, keep lips subtle with a pale gloss. Nude/very soft pink shades work well

Visit the Lemon Tree for an exclusive shopping evening on Tuesday, 6th November. Tickets are �15 redeemable against all Bare Minerals Christmas stock.



148 High Street

Wantead, E11 2RL

020 8530 3005

182 High Road

Loughton, IG10 1DN

020 8502 4212


Coppice Row

Theydon Bois, CM16 7ES

01277 366 775

The Lemon Tree

10 Church Hill

Loughton, IG10 1LA

020 8508 6167

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