White Company

White Company - Credit: Archant

Norfolk’s best boutiques and loveliest labels, by Rachel Buller.

Holly & Beau

Holly & Beau - Credit: Archant

It’s all white

Norwich can now add yet another exciting retailer to its list of stores with the opening of the White Company on Gentleman’s Walk.

The new concept store will sell edited collections of its bed linen, clothing, home wares and children’s clothes. Check out its new collection of classic nightwear – we love the glamorous, semi-sheer, lace nightie in dusty pink, £45; the cashmere bed socks, £35; Hydrocotton robe, £75, and these cosy slippers, £30.

The White Company was started 20 years ago by Chrissie Rucker, and what started as essential household linens has grown to include a huge range of products from home accessories to clothing.

PinPin Finds

PinPin Finds - Credit: Archant

The White Company 22-23 Gentleman’s Walk, Norwich;

Rainy day fun

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What better way to tempt your child outside than these fantastic colour-changing waterproofs from Holly & Beau, based at Langham, near Holt.

Alana's Boutique

Alana's Boutique - Credit: Archant

These innovative coats,have just won the Shell LiveWIRE Grand Ideas Award and bronze award from Best Junior Fashion Brand 2014. The company was founded by brother and sister Jack and Fleur Passant in 2012 after they graduated from university. Having had the wettest summer in decades they noticed that many children’s waterproofs were rather dull and set about adding a very special splash of colour. Taking the lead from technology used by nappy brands, they began developing their own colour-changing clothing using water-based inks with no chemicals or metals.

“When water splashes on to the designs they burst with colour, returning to their original colour once dry. This exciting process is repeated every time the fabric comes into contact with water,” says Jack.

Our faves are this monster rain-mac, £27, and the space patterned and feather patterned raincoats with fleece lining, from £49. Sizes are from three to 12 years. Holly & Beau also designs a range of cool umbrella – with 20p from every sale going to the Rainbow Trust children’s charity which supports families who have a child with a terminal or life threatening illness.

01328 830820;

Kasey Richens, Aveda

Kasey Richens, Aveda - Credit: Archant

Make a statement

Drenched in rich colours reflecting the season, the latest collection from Norwich-based jewellery company PinPin Finds will brighten up even the dullest of days. These gorgeous peacock feather brooches, £8, and purple emperor butterfly necklaces, £36, will help you stand out in the crowd, as will the collection of hippy inspired bright and colourful Hamsa necklaces. £12.50.

Grab a design classic

If you love high-end labels or classic, vintage designer pieces, visit one of Norwich’s newest shops, Alana’s Boutique.

Set up by fashion and style enthusiast Lynsey Bradley-Foster, it sells new and pre-loved luxury designer wear, timeless handbags and accessories which she has handpicked and carefully sourced. As well as a fantastic range of classic labels – from Hobbs, Ralph Lauren, Jaeger and Mulberry to Vivienne Westwood, Chanel and Dior - she also sells a range of new make-up and beauty products from Elizabeth Arden, Fake Bake and Korres.

Call before visiting on 01603 419898 or check out new arrivals at; Alana’s Boutique, 122 Wilks Farm Drive, Sprowston, NR7 8RQ

Love your hair

We fell in love with the fabulous hairstyles that south-east Aveda expert Kasey Richens created for the models in the Jarrold’s and EDP Norfolk fashion marquee at the Royal Norfolk Show this summer. And now you can experience her magic too when Kasey visits Jarrold’s store this month. Kasey will be meeting customers and giving a demonstration at the invitation-only Glitz and Glamour evening on October 14 between 6pm and 8pm, and then at the Aveda counter for the following two days for cut and blow dries. Book an appointment with Kasey on 0370 1925548; the £35 price of the cut is fully redeemable against Aveda products there. Susie Dunderdale, Aveda manager at Jarrold’s, explains that the hair and skincare brand uses the art and science of pure flower and plant essences, and it’s a brand with a conscience, supporting environmental and community projects around the world.

Get your invitation to the hair, beauty and perfumery evening by emailing or call into the store, London Street, Norwich, NR2 1JF; 01603 660661.

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