That's my Business - Laserina

Irina Gorianova, Managing Director of the non-surgical cosmetic clinic Laserina based in Sale

Originally from Moscow, Irina has been living in the UK for the past 12 years within which time she has worked in the NHS, the private cosmetic surgery sector and six years ago established her own non-surgical clinic from which she shares her secrets of success …What we do: Being one of the leading non-surgical cosmetic clinics in Cheshire, we offer a quality, professional and personal service and a wide range of treatments from Hair Removal, Endermologie, to advanced facials with sophisticated light technology.Who we do it for: Our treatments are available to men and women of all ages and children from the age of 16.What makes us special:  We have a medical background and extensive non-surgical cosmetic experience.  We hold advanced BTEC qualifications in laser / IPL treatments.  We were also trained in France by LPG for advanced lipomassage by Endermologie� techniques.  We offer late and weekend appointments.How we got started: I used to have problems with unwanted facial hair and laser treatment changed my life.  Being overqualified for the NHS and having done many years of cosmetic surgery, I always wanted to offer non-surgical cosmetic services even though for a long time I had worked in Cosmetic Surgery.  This led to setting up a clinic which offered the kind of treatments that in my experience had worked.

Business person I most admire:  Sir Alan Sugar.  I like his approach to business; he doesn't mess about, and knows exactly what he wants from business.  He doesn't take prisoners, is very truthful in his opinion and he says what he thinks.My right hand woman is:  My PA Claire - without her vital support, my business would not do as well as it does.  For the past three years, she has been providing her services to Laserina Clinic and has become an inseperable part of our clinic's busy life.Secret of our success:  We treat everybody in the way we would like to be treated ourselves.  Our clients are from all different walks of life from 'celebrity' to 'domestic goddess' but for us the individual is always important.  Our experience and qualifications help us deliver a result every time for treatments chosen from a wide range which are affordable to anybody and for which we take personal pride.

My business philosophy top tip:  If I am not sure that I can deliver or provide the best result for a particular client, then I would rather turn them away, or suggest an alternative.When I am not working, I like to:  I love skiing and try to go to one of Switzerland's resorts when I have an opportunity.  I support local children's charity CAFT (Children's Adventure Farm Trust) and occasionally organise events to raise funds for them.My next move:  To promote my guided tours company Travel Moscow.  Something I have always wanted to do is to present the culture of Russia and the beauty of my home city to English people.Tel: 0845 833 06672 Oaklands Drive, Sale, M33

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