New life for struggling Nayland Farmers’ Market
- Credit: Archant
Nayland Farmers’ Market is to relaunch in November.
The market, which has been in decline for a couple of years, will get a new lease of life under the management of Justine Paul, owner of Suffolk Market Events, with part funding from the Dedham Vale AONB Sustainable Development Fund.
Justine has been running farmers’ markets in the region since 2008 and has earned a reputation for turning around those on the brink of closure.
Nayland Farmers Market, on the Suffolk/Essex border six miles north of Colchester was seeing a continuous drop in customer and producer numbers. However, a few months ago Justine was approached by some of the stalwart producers to take it over and breathe new life into it in the same way she has at Lavenham and Sudbury Farmers’ Markets.
Six years ago Lavenham Farmers’ Market was about to close down, but now the monthly market is a village hall crammed with the region’s best fresh local produce that attracts locals and visitors alike. In 2012 it won Best Market in the Suffolk Magazine and East Anglian Daily Times Food and Drink Awards. Sudbury Farmers’ Market was also on the brink of closure when Justine seized the opportunity to make it work. It now has queues of people buying local vegetables, a bustling cafe and over 30 stallholders.
“I am running a business, but it is also a passion,” sayd Justine. “You can’t make something like this work unless you truly believe in its core fundamentals. I get real satisfaction out of seeing my markets packed with people who are meeting, chatting, chewing the fat. I love it when a new producer joins the market with their handmade or home grown product, having never sold before, and their business grows until they are too big to be at the market anymore.”
Nayland Farmers’ Market will relaunch on Saturday, November 8 and will be open on the second Saturday of every month. The doors will open at 9.30am when the village hall will be full of loyal producers who have seen through the recent hard times and new producers from the surrounding area.
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Stalls will include locally grown vegetables, freshly baked chocolate brownies, locally grown plants, Suffolk apple juice, foraged foods from surrounding countryside, Suffolk coastal herbs and locally produced honey plus a whole host of other products all from within a 30 mile radius of Nayland and all sold by the person who has produced them.
For further information about Nayland Farmers’ Market please contact Justine Paul on 0770 4627 973 email justine@suffolkmarketevents