Veuve Clicquot Polo on the Beach, hosted and run by Watergate Bay Hotel on the north Cornwall coast, has been nominated in the ‘Experiential Marketing’ category.
Organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG), The Travel Marketing Awards recognises leading agencies and companies at the forefront of the travel sector.
Since 2007, the annual Polo on the Beach has been attracting thousands of spectators to Watergate Bay in north Cornwall with thrilling exhibition matches of beach polo.
Some of England’s top international players take to the sands of the famous surfing beach to compete for the Watergate Bay Trophy.
The 2014 edition of Veuve Clicquot Polo on the Beach will take place on the weekend of Saturday 5 and Sunday 6 July.
Watergate Bay Hotel partnered with a group of Cornish businesses to deliver the marketing campaign, including digital marketing and PR agency Barefoot Media, video production company Pixel Rain, photographer Kirstin Prisk, and polo expert Andy Burgess from South West Polo.
Jim Michell, Managing Partner at Barefoot Media, added: “Watergate Bay is a unique destination and Veuve Clicquot Polo on the Beach really encapsulates what makes this part of Cornwall so special. The event was a pleasure to work on and it is great to see the marketing campaign shortlisted alongside some of the biggest brands and agencies in the travel industry.”
Judged by some of the leading professionals in the travel, creative and marketing industries, the prestigious awards ceremony will take place at London’s Grosvenor House hotel on 20 March 2014. Last autumn Watergate Bay Hotel and Barefoot Media scooped two gold awards at the Chartered Institute of Public Relations (CIPR) South West England Pride Awards for their integrated marketing campaign for the event.
