Business Profile - Police, from the makers of Anchor & Crew

Police, from the makers of Anchor & Crew

Police, from the makers of Anchor & Crew - Credit: Archant

The owners of identity the jewellers in Derby have expanded with another retail project; the second project of 2014.

In February 2014, because of our backgrounds, we launched our own jewellery brand which is called ANCHOR & CREW; a British accessory brand label that combines elements of Great British heritage with a modern style and new vision. The brand is both fully designed and handmade by us.

On the twenty third of June 2014 we then opened a POLICE branded kiosk which is situated outside identity the jewellers in the central malls of the Intu Derby shopping centre. The POLICE kiosk is lifestyle branded, whereby we offer the full portfolio of POLICE watches, fragrances, sunglasses, pens and leather goods. Due to the nature of the kiosk, we are able to offer exclusive branded items. With a European heritage established over many years, POLICE is a true lifestyle brand. Rock becomes a life style; the atmosphere is always energetic, rebellious and sexy, all for strong and magnetic personalities.

We are a friendly, family business and would love for you to visit us. For jewellery, and ANCHOR & CREW, visit identity the jewellers and for watches, visit identity the jewellers Watch Shop. For more info on the POLICE kiosk situated in the Intu shopping centre, visit DERBY DE1 2PG or go online at