Chic Happens - helping women discover their style

Chic Happens

Chic Happens - Credit: Archant

Chic Happens is a Lancashire based on-line Women’s Clothing business founded by Claire Robinson in 2019.

Claire and the boys

Claire and the boys - Credit: Archant

As a lawyer and busy working mum of three boys Claire Robinson realised that women leading busy lives don’t have time to trawl around the shops. She felt that women wanted personal style and fashion advice in an easy to watch and read format that was relevant to them. Shopping on-line isn’t new but most websites don’t bring clothes to life. On-line shopping is convenient but doesn’t show you the cut of an item, which figure it will flatter and how the fabric feels.

So in February 2019 went live, an online business and Facebook Community aimed at helping women discover or re-discover their style mojo.

Claire and Gok Wan

Claire and Gok Wan - Credit: Archant

By curating a gorgeous collection of clothing for ladies of all shapes and sizes and posting weekly style videos demonstrating the clothes and bringing them to life, Claire realised her dream of combining personal shopping, the convenience of shopping on-line and the fun of shopping with friends.

At its heart, Chic Happens helps women feel their very best by helping them discover their style mojo. Wearing the right cut for your body shape gives you inner confidence and strength. It’s about how your clothing makes you feel.

Chic Happens

Chic Happens - Credit: Archant

The Chic Happens website and the weekly style drop videos in the Chic Happens Facebook Community help you find clothing that perfectly fits YOUR shape and style. It is not fast fashion. Instead Chic Happens have uniquely curated a collection of clothing and accessories that you will treasure for years to come. As a Chic Happens customer you can also benefit from the advice of your own personal stylist, there to help, advise you and give you the confidence to be the very best version of you.

Chic Happens has grown into a 5,000 strong online community and worked alongside Celebrity Style Guru Gok Wan in his national tour of the UK. Chic Happens clothing was featured in Gok Wan’s catwalk show, in his style masterclass and also selected to be the dress worn in the event makeover grand reveal.

Chic Happens has also worked alongside several charities, putting on Fashion Catwalk Events and Styling Nights. Through sales of branded clothing they have also fund-raised for several charities including the Samaritans, Jo’s Cervical Cancer Trust and most recently, the NHS. During the recent Covid outbreak, Chic Happens also ran a scheme to gift scarves to NHS workers and care workers and to date have gifted 87 to these essential frontline workers as a thank you for their continued hard work.

Women are invited to join the Facebook Group to watch the style videos, participate in free prize draws and makeovers. The Chic Happens collection can also be browsed and bought online at

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