This innovative anti-aging moisturiser is the beauty staple you never knew you needed

Aging is something that we're all doing, and for many things, they get better with age. However, there's nothing wrong with wanting to harness the long-lasting look of youth.

Crème Du Loch has managed to harness the very essence of what once seemed like the unattainable youthful glow we covet- and it comes in the perfect beauty bag size.

The moisturiser has been expertly created by the founders of Dermaloch and leading biochemists that have over 40 years of skincare expertise. They came together with one thought in mind; make you look as young as you feel.

For most people, the skin's youthful elasticity starts to diminish as early as their 30s, which would be the best time to start adding anti-aging moisturiser into your routine - one tip is to look at your parents for a clue to see when wrinkles and fine lines may start to appear. It's partly your genetics as well as outside elements that affect your skin.

Crème Du Loch's Age Defying Daily Moisturiser is full of active ingredients that promise to maintain a fresh and vibrant look by providing nutrients for your skin. The effective formula is sure to inspire devotion with its surprisingly light texture and the lingering fresh scent of cucumber essence in conjunction with its wrinkle-fighting properties.

Each of Crème Du Loch's active ingredients has been specially chosen for their age-defying properties and what they each contribute to maintain a healthy and radiant facial appearance.

A key ingredient and one many of you would have heard of is retinol. This ingredient boosts collagen in the skin and reduces the appearance of fine lines and wrinkles; this works in conjunction with rose hip oil, which is a rich source of vitamin A and vitamin C and cranberry seed oil, which is a rich source of vitamin E.

Both of these ingredients are renowned for their anti-oxidant properties, and are essential in hydrating the skin as well as assisting in firming. Say bye-bye to those furrows around the brows, dark spots and uneven skin tone.

The key element of Crème Du Loch is the kelp extract, harnessed from the local shores of Scotland - hence the name. It protects against UVA rays and external pollution, keeping your skin looking and feeling nourished all day.

This luxury anti-aging moisturiser aims to deliver noticeable results from the very first use and with continued usage, the long term benefits will convert even the most cynical. The product matches the high end moisturisers, remaining affordable whilst paying homage to its strong British roots. Crème Du Loch is easily absorbed into all skin types and will leave your skin feeling fresh, renewed and healthy and for those who value long lasting make-up, it creates an excellent primer. Once those compliments come rolling in, you'll wonder what you ever did without it.

RRP £49, www.cremeduloch.co.uk