More than just a sports shop

Alexandra Sports in Portsmouth

Alexandra Sports in Portsmouth - Credit: Archant

Ankle warmers sold like hot cakes & the shell tracksuits flew off the shelves! Reebok, New Balance, Nike and SergioTacchini were all the rage. That seems like a life time ago now, but for Alexandra Sports they are still serving the community as running, fitness and walking experts. Little did the founders realise the business would still be thriving 35 years on…

Alexandra Sports

Alexandra Sports - Credit: Archant

The business idea came when Bryon & Linda Newbery,keen sports enthusiasts, found it difficult to buy performance products. They wanted great products, expert advice & good customer service. You didn’t have the internet in those days and if you wanted to find a store, or research some products you couldn’t ask Google! Their sports included Judo, squash, tennis and a lot of running! They had a real passion for sport and life, always wanting to improve their health and fitness. Although they both had full time careers at the time they felt it would be great to open a sports shop.

Their children Dawn and Darren became involved early on helping out in the business, after school and at weekends….and so the family business was born. Fast forward 35 years and Alexandra Sports are renowned as the South’s leading running and fitness expert. Priding themselves on the ultimate customer service, with highly trained and experienced staff, catering for all the running and fitness enthusiasts. However they are not just a sports shop! With 35 years of knowledge and experience passed down through the business they have learnt a lot about feet over the years. Doctors, physio’s podiatrists and many more health professionals are recommending Alexandra Sports to their patients that have feet issues.

The team at Alexandra Sports

The team at Alexandra Sports - Credit: Archant

You don’t have to be a runner to shop here. If you have foot pain such as plantar fasciitis, Morton’s neuroma or shin pain, knee pain, the list goes on… Alexandra Sports are likely to have a solution for you. In addition to the wide selection of running shoes, track spikes, netball shoes etc, they also have a wide range of very comfortable everyday walking shoes.

These products help to support the arches and allow the foot to function efficiently. If the feet are aligned it can help in reducing pain and discomfort to the body. They are less conspicuous than a general sports trainer so look good with every day casual wear. With a wide range of custom and off the shelf insoles available for all types of shoes, that also offer a 60 day money back guarantee, they certainly have a lot of solutions to offer. Alexandra Sports also work closely with The Podiatry Centre, Simon Collins and Paul Harradine who make custom orthotics for the even more complicated customers.

After recently having a store re-fit in the Portsmouth branch & building a successful on-line business Alexandra Sports are now opening a new store in Winchester this September, check out their website for details.

Biomechanical assessments & video gait analysis | Experienced, knowledgeable & highly trained staff

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Working closely with podiatrists | Recommended by Health Professionals & Doctors | On-line store

Wide range of footwear/insoles for running, fitness/everyday use | Supporting local clubs, athletes, charities/events

Contact us:

140 Gladys Ave,



Tel: 02392 698 285

Open 7 days - Late night until 7 on Thursday


92 Olivers Battery Road South,

Olivers Battery,


SO22 4EZ | Check our website for the Winchester opening details