Taunton Jaguar F-Type Launch Event

Paul Allaway and son Harry

Paul Allaway and son Harry - Credit: Jaguar

April heralded the arrival of the new Jaguar F-Type at Taunton Jaguar.

Following in the racing bloodline of Jaguar C-Type and D-Type and the ultimate icon of the 1960s the Jaguar E-type, the new F-Type is the first pure, undiluted, two seater sports car from Jaguar in 50 years.

Taunton Jaguar hosted a launch evening where guests were treated to the premier of Desire, a short film produced by Ridley Scott. Associates.

Starring Golden Globe Award Winner Damian Lewis and of course the Jaguar F-Type, the film was commissioned by Jaguar to celebrate this landmark model.

After the covers came off, guest explored the car and booked their test drives in the F-Type.