World's Apart Chauffeur Hire - Cheshire Business Profile

Richard Frost, managing director and founder of Worlds Apart Chauffeur Hire, based in Altrincham, tells us the secrets of his success

What we do:Worlds Apart Chauffeur Hire offers executive chauffeur driven Mercedes cars and chauffeur hire for business, corporate and private customers, airport transfers, events, weddings, prom nights or simply for pleasure, as a discreet VIP chauffeur service. We are strategically placed and can easily service all areas of the country. Who we do it for:Our business is primarily aimed at high earning individuals and companies who expect the highest levels of service for their senior management and clients, but more and more often we find we are offering our services to a more diverse client base, people who want something special and want to be treated as individuals, because in the words of L’oreal 'they’re worth it!'How we got started:I decided in 2009 on a career change after seeing an opportunity to offer my experience and expertise to the executive travel business. My decision to provide a quality chauffeur driven car service in south Manchester and beyond saw the birth of Worlds Apart Chauffeur Hire and since then we have gone on from strength to strength.My business philosophy/top tip:Treat all your customers as you would wish to be treated yourself. It really is the only way to ensure that the service you offer is always first class.Secret of our success:Honesty and integrity, two simple traits that are not always evident in business practice today.My right hand man/woman is….In business my eldest son Mark has always offered his advice, in spite of his busy life as a practising veterinary surgeon.When I’m not working I like to:Keep fit by running. A healthy body helps maintain a healthy mind. My other great love is the theatre.Business person I most admire:Sir Richard Branson has always been of interest to me ever since I started buying records at my local Virgin Records store in the late 1970s. I suppose what I most admire about the man is his drive and determination and his ability to achieve whatever he sets his mind to, whether it be in his business or in his personal life.What makes us special:Before setting up Worlds Apart I was managing Customer Service within a FTSE 100 utility company and I know first-hand the importance of providing the best possible service at the best possible price. The current economic world we live in impacts on everyone and consequently quality and service make all the difference. My company offers clients an executive travel service where excellence is standard.My next move (future plans for the business/ next business ambition)We are busy developing new areas for the business to expand into, while ensuring we maintain the highest quality of service for all our existing customers.For more information please visit