This week sees the launch of a major new British fashion brand.
Pittards, a world leader in the manufacturer of beautiful technical leathers for top global names, has now launched its first ever collections of Pittards branded fashion.
This week sees the launch of a major new British fashion brand.
Pittards, a world leader in the manufacturer of beautiful technical leathers for top global names, has now launched its first ever collections of Pittards branded fashion.
There are two collections in its new range, a Pittards Classic Collection featuring more traditional styling in outerwear and a Pittards Trend Collection, a range of trend-led designs including separates, dresses and outerwear, to lead the way in new leather fashion looks. Items from both collections have been shown for the very first time at this week’s Pure London, the premier UK Fashion Buyer’s trade show.
“Interest in our new collections has been building over months as people heard there was going to be a Pittards brand,” said leading fashion designer Christina Charles who was brought in last year to head up the company’s design and creative team.
“We have been working closely with Pittards’ research and development department which has meant we have been able to incorporate the very latest in stunning look leathers and exciting colourways in the collections,” she said.
Both collections are being shown this week and cover a range of designs from beautifully cut kimono jackets and classic shift dresses to 1940s inspired city shorts and on-trend suede T-shirts. The collections cover a beautiful colour palette of greys and taupes to mocha and black and even bright chilli red.
“These are incredibly exciting times for the company,” said Pittards’ Chief Executive Officer Reg Hankey,
“Pittards has been manufacturing the world’s most beautiful leathers for over a century,” he said. “Recently, with additional manufacturing capabilities through our expansion in Ethiopia, and the opening of both our online shop and our major Factory Shop in Somerset, we are already moving forward into less traditional areas. The creation of our own Pittards brand through a talented design team was clearly indicated and we are delighted that this is now coming to fruition.
“Because we control all aspects from initial leather production to final product completion, our designs not only incorporate the most beautiful leathers but also represent good value,” he added. “We have every confidence that the new Pittards fashion brand will prove to be a major success story over the coming years.”
The New Classic Jacket Collection will be available from Early October from Pittards Retail Shop on Sherborne Rd, Yeovil or from www.pittardsleather.co.uk
