The excitement is building as Fairytale Farm is shortlisted in VisitEngland’s annual Tourism Superstar Awards

An employee from Fairytale Farm in the Cotswolds has reached the finals of VisitEngland’s Tourism Superstar award for 2024 and the final decision rests with you, the voting public!

Liam White is in charge of the animal team at Fairytale Farm, which is located near Chipping Norton, Oxfordshire, and he creates a magical experience for all visitors to Fairytale Farm.

Visitor comments, on social media as well as TripAdvisor & Google reviews, point out how Liam went the extra mile to make their children feel special, ensuring everyone gets the most out of their visit and what a credit he is to this unique Cotswold attraction.

Great British Life: Liam White with 'friend', at Fairytale Farm, near Chipping Norton. Liam White with 'friend', at Fairytale Farm, near Chipping Norton. (Image:

Nick Laister, director of Fairytale Farm, says, ‘We are delighted that our animal manager, Liam White, has reached the finals of VisitEngand’s Tourism Superstar awards. Fairytale Farm is a unique attraction in the Oxfordshire Cotswolds, which mixes classic fairy tales and sensory experiences with animals and adventure play. With accessibility and inclusivity at the core of everything we do, Liam goes out of his way to engage with all of our guests, regardless of ability, giving a really personal and empathetic experience to everyone. It is fantastic to have received the support of Cotswold Tourism for our entry into these awards and our fingers are well and truly crossed for Liam!’

Liam says, ‘I feel so honoured and delighted to have been shortlisted for this award and to be down to the final 10 nominees is just incredible! I love every moment of my job, so it’s an amazing feeling to receive this recognition. My role at Fairytale Farm has such variety: from meeting new and wonderful customers daily, to helping visitors, staff and volunteers achieve their goals, as well as bettering themselves from learning on the farm, every day is something new. And having a little fun along the way with the amazing team at Fairytale Farm makes it really special.’

The local visitor economy partnerships of Cotswolds Tourism and Experience Oxfordshire are both getting behind Liam’s nomination and encouraging locals to vote for him over the coming weeks.

Great British Life: Fairytale Farm's animal manager Liam White has reached the finals of VisitEngland's Tourism Superstar award for 2024. Fairytale Farm's animal manager Liam White has reached the finals of VisitEngland's Tourism Superstar award for 2024. (Image:

Sally Graff of Cotswolds Tourism says, ‘We are delighted that Liam has been shortlisted for VisitEngland’s Tourism Superstar awards this year and we will be actively encouraging the public and businesses all across the wider Cotswolds region to vote for him. We want to raise awareness of this amazing accessible, family visitor attraction where Liam’s enthusiasm shines through.’

Lesley Wright of Experience Oxfordshire adds, ‘We are absolutely delighted to see Liam of Fairytale Farm, an Experience Oxfordshire Partner, shortlisted for the VisitEngland Tourism Superstar award. As an attraction, Fairytale Farm is well known for its inclusivity and accessibility, providing a safe and entertaining experience for all children. Liam and his team receive fabulous, heart-felt feedback for their work creating magical experiences, introducing animals into children’s lives, and Liam is often commended for the sensitivity and understanding he shows to all Fairytale Farm’s guests. We congratulate Liam for this achievement and recognition of his super dedication and urge people to vote for him.’

The Cotswolds region has seen several finalists over the years but never an overall winner, so it would be fantastic to see Liam crowned as this year’s overall winner. So please show your support for Liam and Fairytale Farm by voting for our local VisitEngland Tourism Superstar of 2024!

Cotswolds Tourism:

Experience Oxfordshire:


Great British Life: Liam White of Fairytale Farm, near Chipping Norton. Liam White of Fairytale Farm, near Chipping Norton. (Image: