Preview of the new South Coast Fashion Week taking place in Bournemouth

Pin-up glamour from Mia Mai

Pin-up glamour from Mia Mai - Credit: K WOODLAND PHOTOGRAPHY; KEITH WO

The work of existing designers and young talent will be celebrated at a new regional fashion event. Helen Stiles provides an exclusive preview of what will be on the catwalk

Part of Stephen Garvey's menswear collection. Stephen graduated from AUB in 2013

Part of Stephen Garvey's menswear collection. Stephen graduated from AUB in 2013 - Credit: Archant

As well as featuring high street names and well established labels, one of the aims of South Coast Fashion Week (SCFW) will be to promote up-and-coming designers from the region and showcase new brands and collections. Bournemouth, where the event is being held, is home to Arts University Bournemouth (AUB), described by Huffington Post as one of the top creative institutions in the UK. So it is no surprise that collections by students from its BA Fashion course will feature at this inaugural fashion event.

Anne Chaisty, Head of Fashion at AUB, says : “South Coast Fashion Week offers students the perfect spring board for their talent and you will see some exciting Men’s, Women’s and Childrens’ wear being shown on the runway.”

The coming together of South Coast Fashion Week and the hottest new design talent coming out of AUB is creating great excitement. Many of the collections at SCFW will be featured at London Graduate Fashion Week.

Mandy Pearce, MD of SCFW is delighted that the event will showcase collections from students, past and present. “We hope the scouts will be out in force to discover this new talent,” says Mandy.

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‘Wearable art’, from Mimi Bespoke

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Emily Braz studied costume design for screen and stage at AUB, which she says taught her how to construct corsets, bustles and other underpinnings. After graduating in 2010, Emily set up her own label, Mimi Bespoke, which combines her skills in theatrical design with her love of art.

“My main inspiration comes from 18th century France, Victorian England and modern day Japanese street fashion,” says Emily, who as well as having a ready to wear collection, undertakes one-off commissions for special occasions such as weddings. “I see my work as wearable art which can enhance the wearer.” For more details email mimibespoke@gmail.com or see her latest collection at South Coast Fashion Week.

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Head turning fashion from Studio 12

Milliner Shirley Davis from the New Forest has an amazing portfolio of glamourous hats, head dresses and masks that have featured in film, theatre and TV productions including the glamorous head dresses used in the current series of ITV’s Dancing On Ice. Shirley brings her unique range of fascinators, hats, bridal wear, masks and hair jewellery from her workshop at Studio 12 to South Coast Fashion Week. More details facebook.com/Studio12byShirleyDavis.

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South Coast Fashion Week runs 9 – 11 May at the Bournemouth International Centre (BIC)

Adult Day Ticket: £16.50 (10+ £14.50)

Students & Concessions: £12.50 (10+ £11.00)

VIP Day Ticket: £26.50 (10+ £23.50) (Includes access to VIP area + glass of fizz)

Children under 12: Free entry

Tickets from BH Live Tickets: 0844 576 3000

Groups (10+): 01202 451865

bic.co.uk/bhlivetickets.co.ukExhibitor space is still available for aspiring designers, unique boutiques and potential sponsors. For more details contact Mandy Pearce, mandy@scfw.co.uk or call 07747 568 664 or 01202 971 922. More details scfw.co.uk.

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Win VIP tickets to South Coast Fashion Week

We have a pair of fabulous VIP tickets for South Coast Fashion Week, which include entry, access to the VIP area and a glass of champagne. To have a chance of winning this special prize simply answer the following question:

Q: What is the name of the Red or Dead co-founder who did the interior design for the funky beach pods at Boscombe?

Send the answer to this question along with your name, address, telephone number and email to competitions@dorsetmagazine.co.uk or via post to Dorset Magazine South Coast Fashion Week Competition - DO14SCFW, c/o Katie Tait, Archant House, Oriel Road, Cheltenham, Gloucestershire, GL50 1BB

Terms & Conditions: Competition closes at midday on Friday 18 April 2014. The winner will be the first entry selected at random from all correct entries received. The winner will be notified within 14 days of the competition closing. Entrants must be 18 years older. Only one entry person. No purchase necessary. No cash alternatives. The two tickets are valid on one day between 9-11 May 2014. Employees and relatives of Archant, the prize providing company and associated companies are not eligible to enter. Entries that are illegible, received after the closing date or that are not in accordance with all terms and conditions will be disqualified. The winner’s contact details will be passed to the company providing the prize to be organised direct. The decision of the editor is final and no correspondence will be entered into. In the event of the advertised prize being unavailable for whatever reason, Archant is not responsible and is not required to offer a prize of equal or greater value. UK entries only. Full Archant terms & conditions can be viewed on the Dorset magazine website

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