Three men from Norfolk are aiming to complete an oar-some record-breaking 2,800-mile row this month, while raising awareness to combat ocean pollution. They tell us about their training.

Luca Feser, Cutu Serruys and Matt Siely are set to take on the challenge of a lifetime. Rowing 2,800 miles across the Pacific Ocean from California to Hawaii and documenting all the rubbish they come across as they go, the three friends hope to raise funds and awareness for The Ocean Cleanup Charity. The Ocean Cleanup Charity is a not-for-profit organisation that aims to clean up 90% of floating ocean plastic pollution with the technology that it develops and scales.

Luca from Norwich, Cutu from Wymondham and Norfolk-born Matt – also known as Team HODL (Hold On For Dear Life), will set off from the harbour of Monterey on June 12. On their route they will pass the Great Pacific Garbage Patch – the largest accumulation of ocean plastic in the world, and will cross the finishing line in Nawiliwili Bay on the island of Kauai.

Great British Life: Luca Feser. Photo: contributedLuca Feser. Photo: contributed

Explaining how the idea emerged, Luca says: “I came across The Ocean Cleanup Charity and it fascinated me how large scale their work is yet how few people know about it, so I wanted to shine some light on it. I felt that the difficulty they face in raising awareness is that the cause is so far away in terms of relatability; there is no emotional bond. We originally thought about sailing the Pacific but decided that rowing is a greater physical feat and would get more attention.”

Should the trio complete their journey in the proposed 45 days, they will break a world record for the voyage by a three-person crew, which currently stands at 60 days. It is believed that the voyage has only been completed by 81 people in modern times.

Great British Life: Cutu Serruys. Photo: contributedCutu Serruys. Photo: contributed

Luca, who is the only seasoned rower in the group, has been the driving force behind the gruelling expedition, which has taken 18 months to prepare for.

“The planning has been all-consuming,” he continues. “From meeting sponsors and attending events for the charity, to posting on social media and the physical and mental training. There will be a lot of external factors to contend with, so we have had to think about how to build resilience into our training, manage our sleeping patterns and mitigate risk with scenario planning."

At least one member of the crew will be rowing at all times, 24 hours a day, stopping only to eat and sleep with a small, covered area on the boat to rest. They will have to consume more than 5,000 calories a day to maintain energy levels and withstand the cold temperatures.

Great British Life: Team HODL and the eEnergy crew. Photo: contributedTeam HODL and the eEnergy crew. Photo: contributed

The men have also been working with Norwich-based mindset coach Floss Andrews, who has previously worked with The Premier League and Norwich City Football Club, to establish core team values. Luca adds: “One of our main values is ‘team before self’. The psychological element of working as a team is such an important factor.”

With a fundraising target of £50,000, the challenge is supported by a host of sponsors, including local companies Broom Boats and Hollinger Print, as well as national businesses such as lead sponsor eEnergy.

Harvey Sinclair, CEO of eEnergy, says: “Our partnership with HODL is a natural extension of our commitment at eEnergy to a cleaner, greener future. Many view climate change as an insurmountable challenge, but efforts like that of Luca, Matt and Cutu go to show how every action, big or small, moves us one step closer to achieving our collective goal. Together, we hope to create a lasting legacy towards the global transition to sustainable practices and protecting our oceans for generations to come."

If you would like to donate to the challenge, visit gofundme.com/f/pacific-ocean-row-for-ocean-plastic-pollution. To follow Luca, Cutu and Matt as they document their journey, visit instagram.com/team_hodl.