The Norfolk coast is a popular vacation destination with a booming market for holiday homes, but how do you know the best way to market your holiday rental?
We speak with Harry Peek, the area development manager for holiday cottage letting company Best Escapes, a thriving business in the heart of Norfolk and sister brand to the award-winning neighbouring agency Best of Suffolk.
Below, Harry shares his expertise and advice on navigating the holiday letting market.
Q: With so many accommodation providers in Norfolk already, how do you know which is the best one to choose?
A: Pick a company that shares the same values and standards as you. Remember that they will be managing the property on your behalf, so you both need to be singing from the same hymn sheet.
Best Escapes are a local brand with national backing, and our goal is to bring boutique standards into the self-catering market. We represent over 250 property owners, and you’ll only ever get the highest quality from us. Our brand is synonymous with luxury accommodation, offering a wide variety of four- and five-star stylish places to stay.
Q: What should I consider when choosing a property agency to manage my holiday let?
A: There are a few things to consider to help you find the best property managing agency for your holiday rental:
- Choose a company that consists of professionals familiar with the local area - our office has a team of local experts who live in the area and can offer advice to their clients on picking a location that’s tailored to the type of accommodation they’re looking to provide.
- Select a company with a local presence but who can provide an effective national marketing strategy - at Best Escapes, we offer our clients the best of both worlds, providing national reach with a local presence. We, along with Best of Suffolk, have recently partnered with Sykes Holiday Cottages, who have a colossal marketing budget for promoting their owners’ properties.
- We continue to offer all the benefits of our bespoke service - including the familiar faces which you would expect through a local agent, but with the reassurance of powerful branding and promotion to boost the property’s bookings.
- Pick a team that’s always there when you need them - our team is easily reachable and always available to offer advice and support when you need it.
Q: What are the benefits of choosing a company that supports the local community?
A: Working with a brand who have well-established roots in the local community is hugely beneficial for clients. Fostering a successful visitor economy (tourists investing money in eating, shopping and doing activities) is crucial to keeping money within the region, which can be invested in improving the area; this maintains the value of holiday homes and ensures a steady influx of bookings.
Best Escapes have built and maintained long-lasting relationships with the local tradespeople and put owners in touch with the best self-employed housekeeping and maintenance businesses. This not only supports local businesses but ensures our clients' holiday lets are maintained to a high standard.
Q: What does Best Escapes do for charity?
A: By letting your property with us, you will also be supporting local charitable organisations. Best of Suffolk is committed to helping others and we’re dedicated to continuing their work.
This year we are hiking along the North Norfolk coastline to raise awareness and money for cancer research with Macmillan. We aim to support charity wherever we can, using our presence to make a difference to those living in Norfolk.
To find out more about letting your property with Best Escapes, visit best-escapes.com/letyourcottage/. To contact the team, call 01263 802299 or email newowners@best-escapes.co.uk.
