After last year’s festival successful, the Hemingway fashion family is heading back to Lancashire

Great British Life: Gerardine and Wayne Hemmingway with Phil StorerGerardine and Wayne Hemmingway with Phil Storer (Image: Archant)

Britain’s most famous fashion family - Gerardine and Wayne Hemingway and their son Jack - are returning to Morecambe in September to stage a second Vintage Festival.

Last year,the festival was the centre-piece of The Midland Hotel’s 80th anniversary celebrations and it attracted over 7,000 visitors to the town.

And this year, it is going to be bigger and last longer.

What was a one-day event is turning into a weekend extravaganza with the town turning into one big dressing-up box.

For one glamorous weekend the town will showcase music, fashion, film, art, design and dance from the 1920s to the 1980s - style that has made Britain the world’s creative and cultural hot-bed.

The fantastic setting of Morecambe’s seafront will provide the backdrop and it will be transformed into a multi-venue playground where visitors can learn the dances, take in specially curated live performances and exclusive DJ sets, see catwalk shows, try brilliantly conceived food and cocktails, or take advantage of the hair and beauty makeovers. Plus there will be some wonderful vintage shopping on offer.

To cap it all, the RAF confirmed that a Lancaster Bomber will perform a fly past. New events also include a vintage cycle ride and a vintage ‘Pooch Parade.’ In addition to the free programme, this year will see the return of some of the popular ticketed events including The Torch Club, an unforgettable night of 1930s and 40s glamour and afternoon tea at the Midland Hotel.

There will be a night of Northern Soul, funk and disco at The Soul Casino, a night of dance from the 80s and 90s at The Warehouse set in Morecambe’s beautiful Winter Gardens and a celebration of all things Rock ‘n Roll with Let it Rock at the Platform.

The festival organisers are calling on local people and businesses to get involved to make it bigger and better than last year. They are looking for local artists, vintage traders, classic vehicle owners, market and food stallholders and community groups to contact them. Morecambe-born Wayne Hemingway said: ‘It’s six months now until Morecambe’s promenade will be turned into a Vintage Wonderland. We can’t wait to put our dancing shoes on.’

The festival has the backing of the local councils. Ron Sands, the council cabinet member for leisure and tourism, said: ‘Last year proved that our wonderful resort is the perfect location for an event such as this and to have Wayne and his team back is a tremendous coup.’