The Preston-based jewellers knows how to shine bright and they have been doing just that since 1862.

Great British Life: Whittles JewellersWhittles Jewellers (Image: Whittles)

Step through the doors of their premises on Fishergate, Preston, leave the noise of the world behind, discover one of the finest ranges of jewellery and watches to be found anywhere and enjoy the exemplary service that is synonymous with Whittles, the destination for luxury jewellery.

The family firm combines style, heritage and a deeply trusted knowledge. Known for its range of luxury watches, including Breitling, Omega and Rolex - it is the only official stockist of Rolex watches in Lancashire and Cumbria - and opened a dedicated Rolex Room in 2018.

Here, in elegant, leisurely surroundings, accompanied by champagne, the team - who have all been trained by Rolex - make sure finding your Rolex is a memorable experience. It takes time, there are at least 100 models to choose from - every one a guaranteed Rolex timepiece - and the one that eventually graces your wrist must be the one that is the perfect match for you and meets your requirements perfectly. Whittles have been selling Rolex for 55 years, so you are in safe hands, whether you’re seeking a special gift, simply treating yourself or selecting a piece to form part of the family heritage. The story is yours and Whittles are there to help you to express it.

Continuity is everything at Whittles and the aftercare is unmatched. Most services can be carried out on the premises by a trained and experienced team in the Rolex approved workshop. Whittles want their clients to have trust and confidence in that all-important aftercare experience and they do!

Great British Life: Whittles JewellersWhittles Jewellers (Image: Whittles)

Of course, it’s not just timepieces that Whittles has built its enviable national reputation upon – its extensive range of luxury jewellery is well known throughout England with an array of pieces from a simple pair of stud earrings to a stunning necklace and here too, personal and individual service is paramount. Client confidence and trust when selecting jewellery is key and this is amply met by the knowledge that each piece has had to meet the high personal standards of Whittles before it is allowed to grace its showroom. Highly qualified in-house gemmologists are on hand to inspect the quality of every ruby, emerald and sapphire which has led to Whittles being able to offer the best selection of coloured stones outside London.

World class diamonds of superb cut, clarity and brilliance may be viewed in a dedicated diamond room, an intimate highly private area, carefully lit by chandeliers, which allow them to sparkle as only a diamond knows how. The jeweller assigned to the client is an expert both in their knowledge of the diamonds and in helping to select the perfect piece: after all, diamonds are forever.

However, every choosing area in Whittles is a discreet, private space where clients can take as much time as they need, confident that everyone is treated as a VIP.

Every single client is valued and, nowhere is this more noticeable than in the personal service that is extended to everyone. It is this personal service that has helped to make Whittles a jeweller of distinction and has ensured its hugely loyal client base. Each client is looked after by a dedicated staff member whose aim is to ensure the chosen piece meets all expectations and even exceeds them.

Great British Life: Whittles JewellersWhittles Jewellers (Image: Whittles)

It can be difficult to choose, of course, when every single piece displayed is beautiful but there is no rush, choosing jewellery is a meaningful experience at Whittles. Of course, individual taste is paramount but your personal assistant will ensure your choice is right for you as a matter of professional pride. Every member of staff is dedicated to your jewellery needs and knowing what is right for you. Many personal relationships have built up over the years and it’s not unusual for the jeweller who helped a couple to choose an engagement ring, to be the same jeweller who helps to select graduation pieces for their children many years later. It is not unknown for staff to remain with Whittles for 50 years, so you will always be assured of a warm personal welcome from a jeweller who has got to know you and your tastes.

It is true most clients discover Whittles through personal recommendation and it is also true that once Whittles has been experienced, it is difficult to contemplate going anywhere else for that precious piece that will mean so much. Your jewellery and timepiece will be your heritage - no possession can be more personal – give it the respect it deserves by selecting from Whittles.

* To find out more, go online to or call 01772 252777

Great British Life: Whittles JewellersWhittles Jewellers (Image: Whittles)