Warmth without Weight
Technical Breakthrough
Our aspirations were to match the Shatoosh quality in superfine cashmere and after years of research we have achieved this.
This is ground breaking technology and the results have truly excited and amazed us.
Signature Products
We have an exciting collection of scarves and shawls for men and women creatively designed and featuring the very latest trends in colour and style.
We also have in our collection our unique and unparalleled superfine cashmere shawls and large scarves for women and men made exclusively for us from this breakthrough process.
Our Unique Selling Position
Our USP is quite simply that we are the only company worldwide that has control over its product from raw material purchase to point of sale enabling us to ensure that our product is ethically sourced.
Our corporate responsibility is of prime importance to us and behind every decision that we make is our ethical and moral conscience.
OUR MISSION
We wanted to use our collective knowledge in fibre sourcing and manufacturing to develop something highly unique.
Our burning desire and subsequent challenge was to emulate the legendary and almost mythical ‘ring shawl’ the Shatoosh but in ethically sourced cashmere.
The fibre for the Shatoosh comes from the Tibetan antelope (Chiru), which is so fine so that you can pass a hand woven shawl through the eye of a wedding ring.
This quality is so rare and consequently so expensive that only a very few people have benefited from this in the past as the Convention on International Trade in Endangered Species has long since banned its use commercially.
Cashmere, although extremely soft and luxurious, has certain physical characterisations. These govern and limit its process capabilities and therefore the levels of fineness that can be obtained from this majestic fibre.
Pashmina has now become a generic term for any lightweight shawl and in some cases is made from synthetic material and not as it was originally intended, hand woven by the artisans of Kashmir.
