25 Years of Natural Choice

Ashbourne retailer, Natural Choice, is celebrating its 25th anniversary

June promises to be a milestone month for Ashbourne – with the arrival of the Olympic torch on 29th – and Natural Choice, a renowned retailer of green and organic goods in the town, will also be celebrating a special occasion. Twenty five years ago saw the start of a new venture in Ashbourne at 32 St John Street. Steve and Roy Parker had decided on something quite different for the people in Ashbourne and the Derbyshire Dales. One move and three expansions later and the results speak for themselves at their 17th century, town centre property on 24 St John Street. Over the last century the type o businesses at Number 24 have come full circle and Natural Choice couldn’t have a better base for all it offers.

Natural Choice Milestones:

Circa 1624 – No 24, St John Street was built

1919 – Mr James Osborne, a pharmacist in Ashbourne from 1870, produced a herbal mixture for the ‘relief and cure’ of epilepsy, actually on the premises and distributed it worldwide

1987 – Natural Choice opens at 32 St John Street on 29th June

1989 – Expansion including 30 St John Street

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1992 – Move to 24 St John Street in January

1992 – Opening of the Therapy Rooms above the shop in May

2006 – Basement retail area closes and the rear ground space expanded

2012 – June 29th marks Natural Choices 25th anniversary (and the Olympic torch reaches Ashbourne!) 

Today Natural Choice offers an extensive range of whole foods, special dietary foods, Fair-trade, organic, cruelty-free skincare, green household products, gifts, cards, recycled glassware and relaxation music. In the Therapy Centre, qualified therapists offer a holistic approach to health.

Tel: 01335 346096